Privacy Policy
Jungle Reef El Paso
750 Sunland Park Dr, Unit A01A
El Paso, TX 79912
info@junglereef.us
Effective and last revised: July 14, 2026
This Privacy Policy explains how Jungle Reef El Paso ("Jungle Reef," "we," "our," or "us") collects, uses, discloses, and protects personal information when you visit our venue, use our website, buy tickets or memberships, make a booking, sign a waiver, join a marketing program, or otherwise interact with us.
Information We Collect
Depending on how you interact with us, we may collect:
- Contact information, such as your name, email address, telephone number, and mailing address.
- Booking and purchase information, such as reservation details, admission products, memberships, add-ons, purchase amounts, transaction dates, discounts, and visit history.
- Waiver and guest information, such as signatures, emergency contact details, age or date-of-birth information, and information a parent or guardian provides for a child.
- Marketing preferences, including whether you have opted in to email or SMS marketing and your later unsubscribe or opt-out requests.
- Website and device information, such as IP address, browser and device type, pages viewed, referring pages, approximate location, cookie identifiers, and interactions with our website or advertisements.
- Communications, including questions, requests, feedback, and records of customer-service interactions.
Payment-card information is handled by our payment providers. We may receive limited payment and transaction details, but we do not use full payment-card numbers for advertising.
How We Collect Information
We collect information directly from you, from a parent or guardian acting for a child, automatically when you use our website, and from service providers that support our operations. We use ROLLER for ticketing, bookings, guest records, payments, memberships, marketing preferences, and waivers. When configured, our website may also use Google Analytics, Google Tag Manager, the Meta Pixel, and Google reCAPTCHA to provide analytics, advertising measurement, fraud prevention, and security.
How We Use Information
We may use personal information to:
- Process purchases, bookings, memberships, waivers, and admission to our venue.
- Provide customer service and send service-related, safety, booking, or transaction communications.
- Operate, secure, troubleshoot, and improve our venue, website, products, and guest experience.
- Send email or SMS marketing when an adult has selected the corresponding ROLLER marketing preference.
- Measure advertising results, attribute eligible in-store purchases to advertising campaigns, build or refine advertising audiences, and improve campaign performance.
- Comply with law, enforce our terms, prevent fraud or misuse, and protect guests, animals, employees, and our business.
Advertising Measurement and Hashed Information
When an adult has opted in to the applicable marketing channel through ROLLER, we may normalize and cryptographically hash that adult's email address or phone number and send the resulting value, together with limited purchase information, to advertising and measurement providers such as Meta. This helps us measure whether an eligible in-store purchase may be associated with an advertisement and improve campaign attribution, audience optimization, and performance.
Hashing changes a directly readable email address or phone number into a coded value before transmission, but we still handle that value as personal information. We do not send advertising providers waiver text, dates of birth, health information, payment-card information, internal notes, or identifiers we know belong to a minor. We do not combine the contact information of different adults for matching.
Marketing Choices and SMS Terms
Your ROLLER preferences determine whether we use an adult's email address or phone number for the corresponding marketing channel. You may unsubscribe from marketing email by using the unsubscribe link in a message or contacting us. You may opt out of SMS marketing at any time by replying STOP. You may also update your preferences through Jungle Reef or ROLLER where available.
By opting in to our SMS program, you agree to receive recurring promotional messages, deals, birthday messages, visit reminders, and occasional automated or transactional notifications related to bookings or memberships. Consent is not a condition of purchase or admission. Message frequency varies. Message and data rates may apply. For help, reply HELP or email info@junglereef.us. We do not offer real-time two-way texting support. After you reply STOP, you may receive one final confirmation message.
You confirm that you own or are authorized to use the telephone number you provide. Wireless carriers are not responsible for delayed or undelivered messages. Transactional or service messages that are permitted by law may be sent independently of your marketing preferences.
How We Disclose Information
We may disclose personal information to service providers that help us operate, including providers of ticketing, reservations, waivers, payment processing, hosting, communications, security, analytics, advertising, and measurement services. These providers receive information for the services they perform for us. We may also disclose information when required by law, to protect rights and safety, in connection with a business transaction, or when you direct or authorize us to do so.
We do not sell personal information for money. Some privacy laws may define disclosures to advertising and measurement providers as "sharing" or as processing for targeted advertising even when no money changes hands.
Children's Information
Our attractions serve families, and a parent or guardian may provide information about a child when purchasing admission, arranging a visit, or completing a waiver. We use children's information for admission, safety, waiver administration, and other purposes connected to the visit. We do not use identifiers known to belong to minors for Meta matching or targeted marketing. Marketing programs are directed to adults.
Cookies and Analytics Choices
Our website and its service providers may use cookies, pixels, and similar technologies. You can control many of these technologies through your browser or device settings and through controls offered by the relevant provider. Blocking them may affect website functionality and does not necessarily prevent all advertising measurement.
Retention and Security
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining transaction and waiver records, honoring marketing choices, resolving disputes, and meeting legal, accounting, and safety requirements. Retention periods vary by record type. We use reasonable administrative, technical, and physical safeguards, but no storage or transmission method can be guaranteed to be completely secure.
Your Privacy Choices
Depending on where you live and applicable law, you may have rights to request access to, correction of, or deletion of certain personal information, or to opt out of certain targeted-advertising uses or disclosures. To make a request, email info@junglereef.us. We may need to verify your identity before completing a request. You may also use the email and SMS opt-out methods described above.
Changes to This Policy
We may update this Privacy Policy as our practices, providers, or legal obligations change. We will post the revised policy on this page and update the effective date.
Contact Us
Questions or privacy requests may be sent to info@junglereef.us or mailed to Jungle Reef El Paso, 750 Sunland Park Dr, Unit A01A, El Paso, TX 79912.